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With Generation Z, a new generation is coming to the fore, which has the potential to change traditional behavior and thinking in all areas of life in the long term.
As the first true digital natives, the so-called zoomers are not only more technologically fit and globally networked than any generation before them, they also campaign self-confidently and demandingly for "their" issues and values - worldwide and well coordinated through the targeted use of digital media. Although the numbers are rather small, the change potential of those born between 1995 and 2009 is diverse and extremely disruptive, as this cognitive comment makes clear. It is available in German in the download section.
T +49 (0) 6172 916-3631
Rathausplatz 8 - 10
D-61348 Bad Homburg